British American Tobacco (BAT) in West and Central Africa is a part of the Americas and Sub-Saharan Africa region (“AmSSA”), one of the four regions that comprise the British American Tobacco Group (BAT Group). Our Group is a leading, multi-category consumer goods business.
We are part of the world’s leading tobacco group with brands sold in more than 200 markets. We have a clear vision and corporate purpose to build a better tomorrow by reducing the health impact of our products through offering a greater choice of enjoyable and less risky products for our consumers.
Founded in 1902, today the Group is a truly global company –it employs more than 53,000 people worldwide, operates in over 180 markets and has factories in more than 40 countries. The Group’s global business is divided into four regions and covers over 150 million consumers and 11 million retail points of sale, with a balanced presence in both high-growth emerging markets and developed markets.
BAT’s portfolio comprises combustible tobacco products, such as cigarettes, alongside a range of non-combustible products. These include New Categories of potentially reduced-risk products –vapour and tobacco heating products and modern oral products, including tobacco-free nicotine pouches –as well as traditional oral products, such as snus and moist snuff.
The Group’s head office is in London and the company is listed on the London Stock Exchange. In 2019, the Group generated revenue of £25.8 billion and profit from operations of more than £9 billion.
BAT’s business presence in the West and Central Africa Area, spans over a century, beginning with its acquisition of an equity interest in the Nigerian Tobacco Company (“NTC”) in 1912. By 1978, NTC (then co-owned by British American Tobacco (“BAT”) and the Nigerian Government) had three operational factories located in Ibadan, Port Harcourt and Zaria - all in Nigeria. In July 2000, however, BAT incorporated British American Tobacco (Nigeria) Limited (“BATN”) and merged it with NTC in November of the same year. BATN kept its name after the merger and became a fully owned subsidiary of the BAT Group.
Under the terms of the MoU, British American Tobacco Nigeria made a commitment to work with the Nigerian government in the following areas:
As part of its commitment to the terms of the MOU, BATN engaged in the construction of a state-of-the-art factory in Ibadan, Oyo State. The factory was commissioned [and began operations] on 17th June 2003. On 12th April 2005 the factory was certified NIS ISO 9001:2000 by the Standards Organisation of Nigeria (“SON”) and received subsequent recertifications as well as NIS ISO 9001:2015 certification 10th October 2017..Through this manufacturing hub, we manufacture and export to 14 markets in West and Central Africa.
Our historical timeline tells the story of our expansion in the West and Central Africa Area over the last century. We currently have10 legal entities, 3 West and Central Africa Market Clusters and active in 16 markets. We currently export to 14 markets (Ghana, Cameroon, Mali, Burkina Faso, Guinea Bissau, Cote d’Ivoire, Niger, Benin, Togo, Gambia, Guinea Conakry, Equatorial Guinea, Gabon, Liberia) with Nigeria as the manufacturing hub.
We take pride not only in how we run our business and in the relationships of trust we build with consumers, suppliers, distributors and partners, but also in our high quality brands and the way we select and retain our talented employees in West and Central Africa.
At BAT in West and Central Africa, we are guided by our Group’s International Marketing Principles (IMP) and Youth Access Prevention which emphasise responsible marketing of our products. Ass the industry changes, we have expanded our guidelines on Youth Access Prevention to cover new category products too.
While we operate in a dynamic, complex and competitive environment, our business has always been guided by the highest standards of excellence.
We act with integrity, never compromising our standards and ethics, and continually take active steps to ensure that our products are not accessible to children or persons under the legally acceptable age. For us, responsible marketing plays an important role in growing our business, and we ensure that ours is only directed at adult consumers; we support retailers with proof-of-age schemes and awareness trainings.
While we support the fight against illicit trade; especially as it causes revenue loss to the government, we also ensure the best quality products for our consumers, the best place to work for our people, and the best results for shareholders.
We strictly abide by our Standards of Business Conduct. The United Nations Guiding Principles on Business and Human Rights are an integral part of our own wide-ranging Standards of Business Conduct, which we all sign up to, making a commitment, as individuals, to operate to the highest standards.
We have been certified by the Standards Organisation of Nigeria with the ISO 9001: 2015 Certificate for the quality of our products.
Our International Marketing Principles (IMP) sets detailed guidance on all aspects of our marketing– from print, billboards and electronic media to promotional events, packaging and sponsorship.
We are at the forefront of the drive for responsible consumption and production.
We significantly support research of New Categories of potentially reduced-risk products, including vapour, tobacco heating and modern oral products. We are taking action to reduce the health impact of our products. For more information, please visit the British American Tobacco Group Website.
Our employees are our greatest assets. The quality of our people is a major reason why we continue to perform well – and why we are so excited about the future as we work together to deliver our purpose to build A Better Tomorrow.
We attract and retain experienced managers and graduate trainees who look forward to a challenging and rewarding career. The company’s employment policies include a commitment to equal opportunity, which prohibits any form of discrimination, ethnic or religious bias.
The way our people operate is embodied in the BAT Ethos, which underpin our culture and guide how we deliver our strategy. We have been certified by Top Employer Institute as a ‘Great Place to Work’. At BAT, we attract and retain great talent.
We pride ourselves on the strength of our relationships with our suppliers and retailers – crucial business partners who are vital to our success and the sustainability of our company.
We believe we have a bright future. Through our market-leading brands, a successful strategy, talented people and sustainable partnerships, we will continue efforts to deliver value to our shareholders today while also investing in a sustainable and successful future for our business.