International Marketing Principles

At BAT, we have International Marketing Principles which provide guidance on key aspects of our marketing of our conventional combustible tobacco products and our potentially reduced-risk products.

Our International Marketing Principles (“IMP”) require that our marketing, across all our products, must be:

  1. responsible
  2. accurate and not misleading
  3. targeted at adult consumers
  4. transparent
  5. compliant with all applicable laws.

International Marketing Principles (1.5 mb) 

Find out more about our marketing principles on our Responsible Marketing page.

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