Delivering our strategy
As we deliver our strategy, it is important that the skillset and focus of the people leading our business reflect the environment we are operating in today.
The diversity, expertise and experience of our Leadership and management team is key in enabling us to continue to deliver our strategy and capitalise on the great opportunities that lie ahead. Meet our Leadership Team members that make things happen.
Yarub enjoys travelling, good food and exercise. He is married and has two sons.
Demola enjoys music and plays drums in a band. He is married and has three children.
Temitope holds an MBA with specialisation in Personnel Management from the University of Leicester. She is married with three sons and enjoys reading and travelling.
Before joining the West & Central Africa Leadership Team, he spent six years in East & Central Africa, initially as Area Head of Legal then subsequently as Area Head of Legal & External Affairs from June 2015.
Simukai is an armchair sportsman, who enjoys keeping fit cycling and running.
Freddy joined BAT in 2001 as a Management Trainee in the Corporate and Regulatory Affairs Executive Department in DRC. He rose through the ranks and has held several leadership positions in Regulatory Affairs and Legal within the West African Area having worked in several markets including DRC, Senegal and Nigeria. In 2015, Freddy was appointed as the Area Head of Legal and External Affairs, a position he held until his appointment in January 2020 as the General Manager for the West and Central Africa Markets.
Freddy is a commercially driven lawyer by training and experience, he is also passionate about BAT’s continued leadership position in the Area. Freddy brings these qualities to provide business -focused solutions to drive the marketing and business strategies for the markets in his patch.
When Freddy is not working for BAT, he enjoys his daily fitness routines, discovering new places, understanding the mechanisms of machines, watching movies and is also a connoisseur of white wines.
Academically, a Mechanical Engineer, he held key positions in Operations in different BAT geographies including Planning & Logistics Manager Pakistan, Supply Chain Project Manager BAT Korea, Factory Manager Pakistan, Manufacturing Manager Romania and Head of Manufacturing Pakistan. He was appointed as Area Head of Operations, West Africa Area (now West & Central Africa Area) in September 2018.
Waseem is married with three kids. He likes to play and watch cricket and tennis.
He joined the British American Tobacco Group in 2004 and has held several senior finance roles in various BAT markets.
Nomore is currently the Head of Finance for the BAT West and Central Africa Area.
He began his career with BAT in 2004 as Treasury Manager in BAT Zimbabwe. Since then, he has held several finance roles covering Operations, Commercial Finance and Cluster finance roles which included Head of finance for Tunisia, Libya and Sudan (an acquisition) in North Africa, Head of Finance Southern African Markets, and more recently Marketing Finance Controller for East and Southern Africa.
In these roles, he has successfully executed strategies that have enabled the markets he supported to profitably navigate volatile operating environments and mitigate negative impacts to BAT.
Nomore is married with three boys.
Odiri was promoted to the position of External Affairs Director for West and Central Africa Markets effective 1st July 2021, responsible for driving the external affairs and communications strategy in line with BAT Group positions within West and Central Africa Markets.
Odiri is a lawyer, holds a master’s degree with Honors in International Relations from the University of Kent at Canterbury, England and a Chartered Secretary. She has over 20 years working experience cutting across Oil and Gas, Telcom and Tobacco Manufacturing sectors.
She joined BAT Nigeria in July 2006, as a mid-career recruit and rose through the ranks holding various positions within the Legal department, last position held was Head of Legal for the West Africa Area. She was subsequently appointed Head of Government Affairs, West Africa Area (WAA), following the Legal and External Affairs merger.
In 2018, Odiri was seconded to the BAT Indonesia within the Asia Pacific Region, as the Head of Marketing Legal Indonesia, and subsequently as Senior Regulatory Special Projects Manager.
In December 2020, Odiri was appointed to the Americas and Sub Sahara Region, as Senior Regional External Engagement and Campaign manager.
Odiri is married with two lovely daughters. She is a runner and cyclist who is also passionate about investment, Interior designing, cooking, and baking. She also enjoys meeting people and mentoring younger ladies to climb up the corporate ladder.
Olakunle is married with two children and enjoys movies and travel.