West Africa West ("WAW") Cluster

The BAT West Africa West (WAW) Cluster comprises of Côte D’Ivoire, Mali, Liberia, Guinea Conakry, Guinea Bissau and the Gambia. The coordinating office for the “WAW” cluster operates out of Abidjan, Côte D’Ivoire.

British American Tobacco, RCI – Cluster Office

British American Tobacco (BAT) Cote D’Ivoire is majorly an importer and marketer of tobacco products in Cote D’Ivoire. The products are imported from the BAT factory in neighbouring Nigeria and BAT factory in South Africa.

Our Portfolio

Our brand portfolio consists of locally and globally known brands. Global Drive Brands (GDBs) in our portfolio include House of Dunhill, Rothmans and Pall Mall. We also have strategic brands such as Craven "A", Benson & Hedges. Local heroes such as, Piccadilly, Parisienne, Gladstone and Burrus & Sons complete the line-up.


For over 125 years, Rothmans has progressed from an icon to become a signature. From its London origins, it has become the fastest growing Global Drive Brand today. The brand stands for pure tradition, distinct rich and smooth taste with a strong progressive spirit. Rothmans’ house was extended with the introduction of Rothmans Demi. The house now offers consumers choice with innovation.

Pall Mall

Pall Mall is our leading global Value-for-Money brand, positioned to exceed consumer expectations.

Introduced in 1899, our ambition has been to ensure our partners have a mutually rewarding experience with Pall Mall. Pall Mall gives more reasons for consumers to enjoy satisfying moments with its two innovative variant offers - Pall Mall Full Flavour and Pall Mall Menthol.


Dunhill Tobacco of London was established in 1907 on London’s St James’s street and quickly became known for delivering tobacco experiences beyond the ordinary, through the selection and crafting of the finest blends by our Master Blenders.

Our reputation for exceptional product quality and service transformed the brand into a global icon and today, Dunhill is recognised as BAT’s leading Premium offer. It is the most international of our Global Drive Brands, with a footprint spanning 108 countries including Nigeria, Côte D’Ivoire, Democratic Republic of Congo, Gabon and Mali, our flagship markets in West and Central Africa Area (WCA).

Over 100 years later, we still proudly call 1A St James our home and remain committed to accentuating journeys of taste discovery by creating the world’s most differentiated tobacco experiences for the discerning smoker.

Benson & Hedges (B&H)

B&H is one of the most beloved tobacco names in the world, with a history and reputation that others envy. According to Denis Hedges, the reputation of BENSON & HEDGES is built over many, many years of careful studies of detail, quality and design. B&H epitomizes the fine art of progressing while remaining elegant and unique because the brand has always dictated its modern and progressive evolution since 1873.

Craven A

Since 1860, Craven A has continued its fine tradition of expertly blending premium Virginia tobaccos to create a unique taste that is preferred by every new generation. The brand is positioned to reinforce leadership of Tobacco First and to extend growth to Sensations and Clear & Smooth.

The Craven "A" house offers consumers the satisfaction of rich taste, smooth refinement and innovation at an affordable price.


Piccadilly cigarettes are made from the finest rich matured Virginia leaf, grown in the districts famous for the smoothness and flavour of their tobaccos.